A wee smile for January

Hello again – Happy New Year from downtown Belfast, where the air is damp and the month is long. In other words, it’s January – lots of gloomy, never-ending evenings that need a little brightening up.

So here’s something that certainly lit up my day – well, a bit. It’s an ad from Brazil that hit the spot because I remember my son doing something like this with about 6 packs of tattoo transfers. Didn’t look as good as this – but it made us all smile. The advertising agency is Momopropaganda, by the way, and this forms part of a lovely series of press ads. Woulda made a great TV ad, too.

Congratulations to Northern Bank…

… and to ourselves in a way as well after our client picked up Best Brand Campaign at CIM Marketing Awards in Belfast last night. But we would say that wouldn’t we :)

Pics to follow – once I find them!

Jeez, Larry Mullen!

A couple of years back we made a nice little series of Stamp Out HIV Stigma ads. They now live on in cyberspace and every so often we get feedback, like this just in from a guy in New York. I can just hear him saying it:

Comment on Larry Mullen HIV:

“I was first like : Jesus! LARRY! Then: oh it’s not him”
Nice to know the ads are still having an effect.

The growth and growth of infographics

They used to say “there’s an App for that”. Now it seems there’s an Infographic for it too. But ever wonder why words and pics work so well together? Here’s the scientific explanation courtesy of recent research from Barbara M. Miller and Brooke Barnett:

On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts….This study showed that for the presentation of scientific information, combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

Of course, we knew that. Here’s a neat example:

Steve Jobs and the crazy ones

Respect to Steve Jobs and his life’s work. He inspired many but also saw inspiration in many others too. Who would you add to this list of crazy ones?

Stanley Cairns.

This blog is usually a light-hearted and irreverent look at the daft or funny things we get up to. But not today. Because today I’d like to remember a client who has just passed away – Stanley Cairns of Ideas in Furniture. Our deepest sympathy goes to his wife Olive, children Jamie and Lucy, and also to those who worked alongside him down through the years.

Put simply, Stanley was a gentleman. He was courteous, kind, modest and considerate. He was funny and engaging, always a delight to meet. And he had buckets of style and panache too, in his own cool and understated way.

As a client, Stanley could be demanding at times – rightly so, of course. Like everyone else, he wanted to see results. And because his was a family business competing with more and more Big Hitters in a new world of retail furniture, results really mattered to him. He had to be certain his budget was being spent wisely and effectively.

Naturally, we always try and spend clients’ money shrewdly and create the best work we can – it goes without saying. But (speaking personally here, although I’m sure the others agree) I think we always tried to do that bit more for Stanley. I certainly did. Maybe it was the fact that he was always very complimentary about the work. Maybe it was because he was carefully and successfully steering his business through changing times. Or maybe it was because you just always want to go the extra, extra, extra mile for the good guys – and believe me, Stanley was top of list of Genuine Good Guys. Whatever the reason, Stanley always got that little bit more from me. He deserved it too.

Once you’d met and got to know him, Stanley was a talker, and not always about business. Whenever he came into the office, he and I usually book-ended our meetings with a chat about football or music. He was a huge Northern Ireland fan and of course he was famous for his immense passion for music, never living in the past but always unearthing new things to listen to. I thought that was a terrific attitude – love the past, but keep on learning.

The last time I saw him, he brought me in a CD he thought I’d like: Other Directions by Nicola Conte. It’s a jazz CD by a young Italian, although Stanley was basically a blues man at heart – good, deep, raucous blues.

The music on the Nicola Conte CD was different – smooth, stylish, sophisticated and understated. I’m tempted to say it was a bit like Stanley himself. But Stanley would hate a corny link like that. “Awwwww, come off it Brian” he’d say and roll his eyes. And he’d be bloody right too.

Still, whenever I play his CD again, I’ll always be thinking of him. Stanley Cairns. A good man, a massive loss.

May he rest in peace.

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Music we’re annoying Ross with

THE HOLD STEADY; Ben Kweller; Radiohead; Foy Vance; The Whigs; The Shins; The Postal Service; Peter, Bjorn & John; MGMT; Band of Horses; Modest Mouse; Dead Meadow; LCD Sound System;

Music we’re definitely not listening to…

The Frizelles. The Zooks. Ram Head.

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