This news is so important that we lifted it straight off Adland

All you horn-rimmed glasses, turtle-neck wearing, T-square wielding, mac-loving, spray-mount stinkin’ arty folk rejoice. There’s a new black in town, which is blacker than black.

Researchers in New York reported this month that they have created a paper-thin material that absorbs 99.955 percent of the light that hits it, making it by far the darkest substance ever made — about 30 times as dark as the government’s current standard for blackest black….The newest black — which when held next to something conventionally black, such as a tuxedo jacket, is noticeably blacker — reflects just 0.045 percent of visible light.

Better clear the closet from all the jet black, matt black (btw, there’s an Art Director named Matt Black in Oz who promised to name his son Jet), antracit, asphalt, charcoal and black to make room for the new black. Wonder what we shall call it?

 

 

Want to pursue some happiness with us? Several new jobs up for grabs.

Some exciting times ahead here in Elm House. If you want to be part of it, get in touch about the following jobs.

• Senior Account Director
• Senior Creative x 2  
• Designer
• Studio Manager

Email joanne.brown@elmhousecreative.com if you’re interested in applying. Fuller details will be up on elmhousecreative.com shortly. But if you’ve got as much experience as we’re looking for, you’ll pretty much know what’s involved. 

Fancy a seat? Jobs now available.

After two very big chunks of business landing on our desks recently we’re looking for more bodies. Well not bodies as such. More like can-do creatives – very proactive, very bright. Design and advertising backgrounds, we need both. People who can think fast, work hard and are keen to share our way of thinking about a new way of working. All those positive things. If you think you could fit in, email or call Joanne on joanne.brown@elmhousecreative.com – 028 9023 8850 – and get the official application form. We will need applications by 5 October. So get cracking.