The growth and growth of infographics

They used to say “there’s an App for that”. Now it seems there’s an Infographic for it too. But ever wonder why words and pics work so well together? Here’s the scientific explanation courtesy of recent research from Barbara M. Miller and Brooke Barnett:

On their own, text and graphics are both useful yet imperfect methods for communication. Written language allows an almost infinite number of word combinations that allow deep analysis of concepts but relies heavily on the reader’s ability to process that information. Graphics may be easier for the reader to understand but are less effective in communication of abstract and complicated concepts….This study showed that for the presentation of scientific information, combining text and graphics allows communicators to take advantage of each medium’s strengths and diminish each medium’s weaknesses.

Of course, we knew that. Here’s a neat example:

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